Tate in aqua, olive, mustard and black

Tate's branding, including their 18 shade corporate colour scheme

Test the colour of your cooking

This company is about to buy Pantone apparently. They make colour guides for various food products, including the Frozen French Fry standard and the Frozen Cherry Colour standard.

I wonder what Pantone colour a semi-cooked chip is? I'm thinking 601C.