Helvetica. Period.

"The 50s ad has too many exclamation points, lots of wedding-invitation-style script, and it's very cheesy.
Now, look at this, a few years later.
Same product. A big glass of cold, refreshing, crisp Coke. And in Helvetica bold:
'The real thing. Period.
Coke. Period.
Any questions?
Of course not."

Helvetica rocks. And Michael Beirut works for Pentagram (career profile here). He contributes to Design Observer.

Also, the film is out on DVD on 26 November. Yay :)

Tate in aqua, olive, mustard and black

Tate's branding, including their 18 shade corporate colour scheme

Test the colour of your cooking

This company is about to buy Pantone apparently. They make colour guides for various food products, including the Frozen French Fry standard and the Frozen Cherry Colour standard.

I wonder what Pantone colour a semi-cooked chip is? I'm thinking 601C.